There seems to be reoccurring patterns in both article commenting and facebook commenting. First I looked at what kind of articles to comment on and there are only a few different categories. There are sports articles on ESPN and other sites, there are news articles on large news sites like CNN and small newspaper sites as well, and the other category people use is blog commenting.
Sports commenting, particularly on ESPN, has interactive commenting meaning some of the ESPN writers actually comment back, and there are legitimate conversations going on. If I comment on an article about the College Basketball AP top 25 then I am going to get someone who almost immediately comments either agreeing with me or contradicting me or both. There are some comments that don't add to the conversation like anything on the web, but I feel like they are the most easy to look over on these type of articles. In news articles people get too into it, offended almost; and on blog commenting I wouldn't consider it a conversation because it takes too long for other people to rebuttal comment. People will comment on a blog but that's it; one and done. So I think it has to do with the speed of it all, the faster the more interactive.
Facebook is a whole different thing. People only comment on their friends' posts. I commented on a post one of my friends wrote on another friends wall. The post said: "I wanna do a road trip down to AZ soon." I and two other of my friends talked under this post about how we want in on the road trip. Whether the road trip happens or not even the idea of this kind of plan gets people excited. It is a great way to make plans with friends you haven't seen in a while, and to make fun of friends you see all the time. The way I see it, it is my generations new AIM. AIM is apparently dead. I still use it, but I only talk to about five buddies. Away messages of movie quotes and jokes that I would put up now go up as my facebook status, and I can talk to more people on facebook easier.
Some people like the fact that no one knows who you are when you are commenting on articles or blogs on the web. Some people get scared by that. Facebook has created a comfort zone for every type of person, and that is why it has boomed.
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