Never Disrespect the Garden.

This video is a commercial put out by the Boston Bruins. The Bruins have a series of commercials featuring their mascot "the bear" in which he teaches fans "Boston Bruins Hockey rules." My personal favorite is the one where a Bruins fan is on a date with a Canadians fan (the Bruins' division rival). When he buys her a beer, the bear looks down on him with disgust and knocks his beer out of his hands. Then the rule comes onto the screen reading "never date within the division."

The most recent commercial from the hockey rules series came about because a drunk girl kicked a hole in the bathroom of the TD Garden. The video of this vandalism came out a few days earlier on Barstoolsports.com. The commercial showed the Bear fixing the kicked in hole when someone walks into the bathroom, and then on the screen it says "never disrespect the garden."

This video is genius. It was first posted on the Boston Bruins website, and then it took off from there to other sites like Barstoolsports.com. This is definitely journalism. It shows a lot about the world of video blog journalism because you can be a Bruins fan and not understand the video when you sign onto the Bruins website; but if you are the type of person who reads video blog sites like Barstool, then this video can be great entertainment.