Fred is ridiculous, but genius. I don't know how he started getting millions of views at the beginning, but once he got millions of views more and more people wanted to watch his videos. Once your channel gets the buzz you can only go up. His character is entertaining; he has a high voice, the videos are always fast, his mom's voice is a man's voice and some of his stories are hilarious.
When someone gets such a big fan base it is easy to get so many views even if the video isn't that good. Fred's fan base is huge. He started with a couple hit videos with millions of views. When anyone looking on YouTube sees a video with millions of views, that alone is enough intrigue to check out someones channel. A lot of people aren't going to like Fred's material, but with that many people looking and checking out his channel, some people will like it and his fan base will continue to grow. This is where Fred can take things even further by selling t-shirts to mainstream businesses like PacSun.
Like I said before, if Fred continues to make videos, his YouTube popularity can only go up. He has found a niche in the YouTube world that people are entertained by and you can't really hate on his hustle. I personally wouldn't go on and watch Fred's videos, but if people like him then good for him. he is clearly making money of of his channel and his popularity is one of the more unique ones I've ever seen.
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